SPORTS AND ENTERTAINMENT MARKETING - 360

Grade Level: 10-12                       No. Semesters: 1

Fee: None                                      Credit: ½-Prac. Art

Prerequisites: None

Sports & Entertainment Marketing: This introductory course helps students develop and extensive understanding of marketing concepts and theories that apply to sports, entertainment, and business.  Areas covered in this course include: the basics of marketing, target marketing and segmentation, sponsorship, event marketing, promotion and marketing plans.  It also includes college and amateur sports marketing, professional sports marketing, public image, the entertainment industry, entertainment marketing, and legal issues for sports and entertainment.  The co-curricular organization DECA is available and encouraged!