ADV MARKETING/VIDEO PRODUCTION - 355 (Repeatable)
Grade Level: 9-12 No. Semesters: 1
Fee: None Credit: ½ - (Practical Art)
This hands-on course trains students in the production of LIVE SPORTS, SCHOOL EVENTS & ACTIVITIES. Students will have the opportunity to work as a team to produce a LIVE event with the use of graphics, cameras, remote-controlled cameras, video editing, photo editing, audio, and much more. Students will get out of the classroom, learn by doing and work as a team to produce a professional production seen by thousands of viewers online!
Students will learn the roles and duties of each crew member (director, producer, assistant director, technical director, camera operators, etc.). Students will work behind and in front of the camera, in production and on-air roles, which include: play-by-play announcer, color analyst, sideline reporter, and analyst. They will be given the opportunity to try out various production roles. They will promote and market the live broadcasts on social media platforms. Students will work side-by-side with game sponsors to ensure their sponsorship package is utilized efficiently and meets the expectations of the sponsor. They will research, report, shoot and edit video profiles and enterprise stories. They will also study the history of sports broadcasting and sports media partnerships and will analyze industry trends. Throughout the course, students will be required to attend a number of after-school sporting events and activities. Students will have the opportunity to travel to away games and events.